Kamis, 30 September 2010

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Managing Information Technology in Turbulent Times, by Louis Fried

The insights and advice you need to survive and prosper through a decade of radical change

A revolution is taking place in the way companies manage their information systems. Driven simultaneously by rapid advances in user-friendly technology and an increasingly competitive business climate, business unit managers are taking direct control of information resources. Chief information officers who are reluctant to share their power over these resources may find themselves replaced by more willing candidates.

Managing Information Technology in Turbulent Times guides you across the troubled business waters of the next ten years. MIS expert and highly respected author Louis Fried demonstrates that, with flexibility, ingenuity, and forethought, you can survive and prosper through the radical changes that lie ahead. His practical advice and proven methods for solving technology management problems are culled from the best practices of CIOs from more than 1,000 major multinational corporations.

This book helps you anticipate and cope with the major management issues facing CIOs in the coming years, including:

  • The changing business and management role of the CIO
  • Introducing new technology to the firm and anticipating its impact on business procedures
  • Business process redesign
  • Managing software projects
  • The impact of Object Technology on software management
  • Outsourcing
  • Protecting your company's information assets
  • Keeping users satisfied

  • Sales Rank: #1775263 in Books
  • Published on: 1994-10-10
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.76" h x .78" w x 6.30" l, .0 pounds
  • Binding: Paperback
  • 368 pages

From the Publisher
Uses a business perspective to describe emerging information technologies. Demonstrates how to go about selecting and managing them, what they can do for your company and how they will affect your business. Discusses the latest trends in information systems including project management, outsourcing, downsizing, information security and object orientation.

From the Back Cover
The insights and advice you need to survive and prosper through a decade of radical change

A revolution is taking place in the way companies manage their information systems. Driven simultaneously by rapid advances in user-friendly technology and an increasingly competitive business climate, business unit managers are taking direct control of information resources. Chief information officers who are reluctant to share their power over these resources may find themselves replaced by more willing candidates.

Managing Information Technology in Turbulent Times guides you across the troubled business waters of the next ten years. MIS expert and highly respected author Louis Fried demonstrates that, with flexibility, ingenuity, and forethought, you can survive and prosper through the radical changes that lie ahead. His practical advice and proven methods for solving technology management problems are culled from the best practices of CIOs from more than 1,000 major multinational corporations.

This book helps you anticipate and cope with the major management issues facing CIOs in the coming years, including:

  • The changing business and management role of the CIO
  • Introducing new technology to the firm and anticipating its impact on business procedures
  • Business process redesign
  • Managing software projects
  • The impact of Object Technology on software management
  • Outsourcing
  • Protecting your company's information assets
  • Keeping users satisfied

About the Author
LOUIS FRIED is Vice President Emeritus of Information Technology Consulting for SRI International (formerly Stanford Research Institute) in Menlo Park, California. His career in information systems spans over thirty-five years including fifteen years as a director or vice president of Management Information Systems in large corporations.

Most helpful customer reviews

0 of 0 people found the following review helpful.
Not bad for a text book.
By M. Nasca
Written from a business perspective (not technical). Good source of information for manager trying to keep up with the changing environment. Analysis of multinational corporations dealing with problems, selecting from alternative solutions and expected results vs. actual results. I had to read it for a CIS class but I it wasn't painful to read like most textbooks.

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  • Original language: French
  • Binding: Unknown Binding

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Senin, 27 September 2010

[K144.Ebook] Get Free Ebook Before the Dawn: Recovering the Lost History of Our Ancestors, by Nicholas Wade

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Before the Dawn: Recovering the Lost History of Our Ancestors, by Nicholas Wade

Nicholas Wade’s articles are a major reason why the science section has become the most popular, nationwide, in the New York Times. In his groundbreaking Before the Dawn, Wade reveals humanity’s origins as never before—a journey made possible only recently by genetic science, whose incredible findings have answered such questions as: What was the first human language like? How large were the first societies, and how warlike were they? When did our ancestors first leave Africa, and by what route did they leave? By eloquently solving these and numerous other mysteries, Wade offers nothing less than a uniquely complete retelling of a story that began 500 centuries ago.

  • Sales Rank: #61649 in Books
  • Brand: Wade, Nicholas
  • Published on: 2007-03-27
  • Released on: 2007-03-27
  • Original language: English
  • Number of items: 1
  • Dimensions: 8.30" h x .70" w x 5.40" l, .62 pounds
  • Binding: Paperback
  • 320 pages

From Publishers Weekly
Scientists are using DNA analysis to understand our prehistory: the evolution of humans; their relation to the Neanderthals, who populated Europe and the Near East; and Homo erectus, who roamed the steppes of Asia. Most importantly, geneticists can trace the movements of a little band of human ancestors, numbering perhaps no more than 150, who crossed the Red Sea from east Africa about 50,000 years ago. Within a few thousand years, their descendents, Homo sapiens, became masters of all they surveyed, the other humanoid species having become extinct. According to New York Times science reporter Wade, this DNA analysis shows that evolution isn't restricted to the distant past: Iceland has been settled for only 1,000 years, but the inhabitants have already developed distinctive genetic traits. Wade expands his survey to cover the development of language and the domestication of man's best friend. And while "race" is often a dirty word in science, one of the book's best chapters shows how racial differences can be marked genetically and why this is important, not least for the treatment of diseases. This is highly recommended for readers interested in how DNA analysis is rewriting the history of mankind. Maps. (Apr. 24)
Copyright � Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

From Booklist
Genetics has been intruding on human origins research, long the domain of archaeology and paleoanthropology. Veteran science journalist Wade applies the insights of genetics to every intriguing question about the appearance and global dispersal of our species. The result is Wade's recounting of "a new narrative," which also has elements of a turf war between geneticists and their established colleagues. He efficiently explains how an evolutionary event (e.g., hairlessness) is recorded in DNA, and how rates of mutation can set boundary dates for it. For the story, Wade opens with a geneticist's estimate that modern (distinct from "archaic") Homo sapiens arose in northeast Africa 59,000 years ago, with a tiny population of only a few thousand, and was homogenous in appearance and language. Tracking the ensuing expansion and evolutionary pressures on humans, Wade covers the genetic evidence bearing on Neanderthals, race, language, social behaviors such as male-female pair bonding, and cultural practices such as religion. Wade presents the science skillfully, with detail and complexity and without compromising clarity. Gilbert Taylor
Copyright � American Library Association. All rights reserved

Review
Meaty, well-written. (Kirkus Reviews)

Impeccable, fearless, responsible and absorbing . . . Bound to be the gold standard in the field for a very long time. (Lionel Tiger, Rutgers University)

Timely and informative. (The New York Times Book Review)

By far the best book I have ever read on humanity’s deep history. (E. O. Wilson)

Most helpful customer reviews

479 of 498 people found the following review helpful.
The Dawn of New Knowledge: Fascinating, But Bound to Be Controversial
By William Holmes
"Before the Dawn" is a very well written survey of what genetics can teach us about the origin and evolution of the human species. Starting with the common ancestor of humans and chimpanzees 5 million years ago, Wade explores the latest theories about the development of the "hominid" line and explains why homo sapiens evolved differently from our cousins, the chimpanzees and the bonobos.

Most of the books about human origins tend to focus on paleoanthropology and related disciplines. "Before the Dawn" does a great job of synthesizing the discoveries of paleoanthropolgists with the findings of geneticists--in some cases, examination of human DNA has confirmed what paleoanthropolgists have long believed, in others it has raised new and sometimes disturbing questions.

Without becoming overly technical, Wade explains how scientists use the study of DNA to determine when signficant events occurred in human evolution--for example, when humans began to use fully modern language (about 50,000 years ago), the size of the ancestral population of modern humans (as small as 150 people), or when the ancestral population left the African continent (also around 50,000 years ago).

Some of Wade's observations may surprise and trouble many people. Creationists will not be pleased with the book's basic view that Darwin's theory of natural selection is absolutely correct and that it applies to people as well as animals. Others will be troubled by the ideas that our DNA contains evidence that our ancestors practiced cannibalism; that homo sapiens wiped out the Neanderthal and Homo ergaster populations in genocidal warfare that spanned millenia; that hunting and gathering societies are much more warlike than modern, settled ones; that our DNA suggests that humans became more sociable and less violent roughly 15,000 years ago, finally enabling human societies to settle down and begin farming; that human evolution did not stop 10,000 or 50,000 years ago as some have argued, but that it continues down to the present day and will continue into the future (either naturally or artificially); that in rare cases, unusual selection pressures have produced populations that, on average, are either more intelligent or more physcially capable in certain respects than others. Wade handles each of these delicate propositions with care, but some will be disturbed by the implications of what he is saying. (Perhaps that's why E.O. Wilson, in the blurb on the back of the book, praised Wade's "courage and balance.")

"Before the Dawn" is a superb survey of what scientists know (or think they know) about human origins in 2006. But this is a report from the cutting edge of genetics and paleoanthropology, so stay tuned for further developments. In the meantime, Wade's book is an excellent introduction to a new dawn of knowledge.

242 of 262 people found the following review helpful.
fascinating, meticulous and wide in scope
By David Fernandez
I liked this book a lot. The material is complicated, but familiar at the same time. When I thought about it, I found that I had a number of ingrained notions about ancient human life. I had a picture in my mind of a relatively peaceful caveman, the same one from grade school textbooks and the natural history museum- I had never really thought about ancient human history, or what humanity's predecessors might have been like. This book examines those points in depth- how our ancestors might have walked, made tools, begun to speak, and spread across the world. A main point of this book is that scientists' growing understanding of the information encoded in DNA, along with integrating information from other disciplines, can provide a window into human history we have never had before.

The breadth of disciplines that apply to this topic are amazing, encompassing history, biology, primatology, archaeology, linguistics, paleontology, sociology, behavioral science, and many others- it was enjoyable to learn about different fields of normally esoteric knowledge from someone who can explain it all clearly and interestingly. And delicately- for example, the chapter on race is an artful discussion of the new questions we can ask about race and evolution with DNA, describing with precision what sort of meaningful things can and cannot be said about race from a biological standpoint, versus a sociological one.

This book is reminiscent in some respects to Guns, Germs, and Steel, another book looking at humans from a more biology-focused perspective (in fact, Mr. Wade addresses a couple of claims made in it), and people who liked that book would almost certainly enjoy this one. This book is similarly broad in scope, yet surprisingly concise, which I suppose might be expected from a journalist. Anyway, it is a well-written, fun and interesting book, and I highly recommend it to anyone interested in science in general and human history and biology in particular-

76 of 79 people found the following review helpful.
Evolution is alive and well, and dwelling among humans
By Graham H. Seibert
The science of DNA analysis has progressed with amazing rapidity over the last decade, confirming, correcting and filling in the details outlined by pioneers in human migration such as Stanford's Luigi Cavalli-Sforza. The most powerful tools at the moment are analysis of the Y-chromosome, which is heritable only from the father, and mitochondrial DNA, heritable from the mother. Both are subject to small mutations from generation to generation. The time at which populations quit interbreeding can be fairly accurately determined by which mutations they share and which they don't. Scientist Spenser Wells' "The Journey of Man" does an excellent job of describing the science. Wade does so with fewer words and less depth, and brings Wells' work up to date. Wells thought Europeans and East Asians parted company in the heart of the Russian steppes; Wade has Europe being populated by a more southerly route.

Wade's human timeline has us becoming "anatomically modern" 100,000 years ago, acquiring language sometime thereafter, with a pioneer group of 150 or so individuals emigrating out of Africa to displace Neanderthals and other archaic humans around 50,000 years ago. These timelines are later than other writers have posited. It raises the question, what is language? Wade sees it as the essential tool for communicating culture: the acquired knowledge, toolmaking skills, religion and social skills that made it possible for humankind to transcend the hunter-gatherer style of life.

His discussion of linguistic paleontology, and its ties with paleoanthropology, the ways in which people and languages moved and morphed, shows the benefit of coming at a problem from several angles. Languages evolve rapidly. Wade retraces the established schools of thought on linguistics, the work done on the evolution of Indo-European languages, and some more controversial theories that examine commonalities among all the world's languages and attempt to establish the dates at which language groups diverged. The tool of choice is Bayesian Maximum Likelihood Estimation statistics, a technique that examines every possible way a group of events could be assembled to meet some given constraints (i.e., Japanese and Chinese had to have split after man left Africa; man was in the Americas by 12,000 BC; the root of the word "one" remains the same in a language for an average of 20,000 years) and finds the most likely scenario that fits, or rather, requires the least compromise to fit all of the data points... a technique that has blossomed with the availability of powerful desktop computers over the past decade.

Though he quotes Stephen Pinker throughout, Wade does not get into the neural wiring required for language, the stuff of Pinker's "The Language Instinct" and "The Blank Slate." Given the complexity of the human language apparatus, I am confident there was a lot going on with language earlier than Wade would have us believe. Other surprising omissions from Wade's bibliography are Richard Dawkins and Daniel Dennett on evolution in general and Sarah Blaffer Hrdy on human motherhood. Conversely, he seems to lean disproportionately on other authors such as Joseph Greenberg. These imbalances do not seem to bias the work, but their inclusions would make it richer.

Give Wade credit for courage. To acknowledge that Darwinian selection has continued unabated, even increased, since the advent of agriculture is tempting the demons of political correctness. Wade out and says it: high levels of abstract intelligence would not have enjoyed selective advantage in hunter-gatherer societies. In large communities, however, the abilities to manage stored riches and to focus the labor of many individuals on community projects became essential. His most interesting case is of the Jews, citing some work published late last year. Ashkenazi Jews were forbidden to own property for roughly the eight centuries between 900 and 1700. They had to make their living as merchants, moneylenders and other types of professionals, occupations that demanded very high brainpower. To an even greater extent than others in Europe, they endured ongoing persecution. See Wikipedia's Timeline of Jewish History. Wade cites two researchers at BYU who have a compelling thesis that four sphingolipid genetic diseases suffered by the Ashkenazim, while fatal to individuals who inherit two recessive genes, confer higher intelligence on those who inherit just one. The scientific community has been harsh on previous writers such as Jensen and Lynn, Murray and Herrnstein who have dared associate cognition with race or ethnicity. Cavalli-Sforza and others spent careers dancing around the issue, and Pinker himself has dodged it with exquisite delicacy. That Wade writes so directly is a sign perhaps not that the topic has become respectable, but simply that the elephant in the living room can no longer be ignored.

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Sabtu, 25 September 2010

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MSP430 Microcontroller Basics, by John H. Davies

The MSP430 microcontroller family offers ultra-low power mixed signal, 16-bit architecture that is perfect for wireless low-power industrial and portable medical applications. This book begins with an overview of embedded systems and microcontrollers followed by a comprehensive in-depth look at the MSP430. The coverage included a tour of the microcontroller's architecture and functionality along with a review of the development environment. Start using the MSP430 armed with a complete understanding of the microcontroller and what you need to get the microcontroller up and running!

Contents: 1.Embedded Electronic Systems and Microcontrollers; 2. The Texas Instruments MSP430; 3. Development; 4. A Simple Tour of the MSP430; 5. Architecture of the MSP430 Processor; 6.Functions, Interrupts and Low-Power Modes; 7.Digital Input, Output and Displays; 8. Timers; 9. Mixed-Signal Systems: Analog Input and Output; 10. Communication; 11. The Future: MSP430X; Appendices.

*Details C and assembly language for the MSP430 *Companion Web site contains a development kit *Full coverage is given to the MSP430 instruction set, and sigma-delta analog-digital converters and timers

  • Sales Rank: #165524 in Books
  • Published on: 2008-09-04
  • Released on: 2008-08-21
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.25" h x 1.55" w x 7.53" l, 2.55 pounds
  • Binding: Paperback
  • 668 pages

Most helpful customer reviews

1 of 1 people found the following review helpful.
The book is excellent. The electronic format sucks
By Mark Richards
The book is excellent. The electronic format sucks.

Keeping in mind this is a reference book:

1. The index of my book has no page numbers or links to the content, rendering it of no use. It consists literally of text, nothing else.
2. References to page numbers in the text have no links, rendering these also useless.
3. There are no page numbers (no rendering as a page). This is a book without pages. Strange, and the "location" marker is of absolutely no use.
4. There is no search feature. If it existed, then I could at least search for the text that I wish to find.
5. I paid almost $50 for a reference book without a means of finding the contents within it.

0 of 0 people found the following review helpful.
Great reference book.
By Toe Shoe Tim
Great reference. Used in graduate school and this use it at work.

0 of 0 people found the following review helpful.
great vendor
By Yonaguska
Excellent!

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Jumat, 17 September 2010

[Z515.Ebook] Ebook Free Bullying at School: What We Know and What We Can Do, by Dan Olweus

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Bullying at School: What We Know and What We Can Do, by Dan Olweus

Bullying at School is the definitive book on bullying/victim problems in school and on effective ways of counteracting and preventing such problems.

  • Sales Rank: #959874 in Books
  • Brand: Brand: Wiley-Blackwell
  • Published on: 1993-12-08
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.10" h x .48" w x 6.10" l, .60 pounds
  • Binding: Paperback
  • 152 pages
Features
  • Used Book in Good Condition

Review
"The problem of school bullying is one of growing dimensions and is of tremendous concern to teachers, parents, and many of the children themselves. Professor Olweus is without question the world's leading authority on the topic. His book is a succinct yet accurate and thorough statement of the problem and what educators and parents can do to alleviate it. It will be invaluable to its intended readership." Professor David G. Perry, Florida Atlantic University.

"Olweus's book provides evidence that his programme of intervention has encouraging results where it has been applied, leading to significant and sustained reductions in direct and indirect bullying. This should encourage schools and authorities to study the method described and the valuable suggestions made. There is a useful and wide-ranging reference list of works on bullying and aggression." Criminal Behaviour and Mental Health

"Dr Olweus' program, which is in place at 42 Norwegian schools, is the first program against bully/victim problems to be scrutinized by scientific research... The program has been so successful that it is now being set up in several other countries including the United Kingdom, Italy, Germany, and the United States. For Dr Olweus... has studied the problem of bullying for 20 years... Dr Olweus' intervention program is described in detail in his book Bullying at School." Pediatric News

"Share it with other parents." Kentucky Enquirer

From the Back Cover
Bullying at School is the definitive book on bully/victim problems in school and on effective ways of counteracting and preventing such problems. On the basis of the author's large-scale studies and other research, it is known that bullying is a serious problem in all societies that have been studied so far, and that more than 15 percent of the school population in primary and secondary/junior high schools are involved, either as bullies or victims.

The facts about bullying, its causes and consequences, are presented in clear and straightforward language. The book is a milestone in the study of bullying at school in that it offers a scientifically evaluated intervention program. The results of this extensive research are remarkable:

  • a reduction of bully/victim problems by 50 percent or more
  • a considerable drop in antisocial behavior such as vandalism, theft, drunkenness, and truancy
  • clear improvements in the "social climate" of the classroom and student satisfaction with school life.


The book gives practical advice to school principals, teachers, and parents on how to implement a "whole school approach to bullying," and contains a valuable guide to help teachers and parents recognize if a child is being victimized or bullies others. Bullying at School is essential reading for all who are involved with children and young people.

About the Author
Dan Olweus is Professor of Psychology at the University of Bergen, Norway, and it is acknowledged as a leading world authority on problems of bullying and victimization. He has conducted research in this area for over 20 years and is regarded as the "Founding Father" of research on bully/victim problems. He has published many books and articles on the topic.

Most helpful customer reviews

37 of 42 people found the following review helpful.
Good data but needs more specific examples
By David E. Levine
I was elected to my local board of education and we recently received a credible complaint from a parent that harassment of her son was being overlooked by school administrators. Accordingly, I felt obliged to read up on the issue of bullying. This book sets forth both the problem and the recommended solutions. Prof. Olweus is Norwegian and his studies primarily involve Scandinavian schools. Accordingly, questions came to my mind such as "Is Norway a more homogenious society than the United States? If so, are there any differences in both the problem and the solutions in a more ethnically heterogeneous society?" I don't know the answers but, the reader should keep these issues in mind when reading this book.
Prof. Olweus describes the problem and he sets forth well organized solutions to the problem which require involvement of teachers, administrators and parents, and further require communication with all students, even those who are neither bullies nor victims. The one problem I have with the book is that there are very few case histories and specific examples given. The book proposes solutions but does not provide a case history in which the specific solution was successfully applied to the problem at hand. Reliable data and sound recommendations are important but a few specific examples of how these recommendations worked would be helpful. For example, Olweus recommends that parents of a bully apply sanctions if the bullying behavior does not improve. He states, "The consequence should be associated with some degree of discomfort or unpleasantness, but corporal punishment must not be used." OK, fine; but what are specific examples of "discomfor or unpleasantness?" Where are the case histories giving examples? Without these, the book does not provide as fulfilling reading as it otherwise might. This book is well worth reading and I recommend it with the reservations expressed above.

2 of 2 people found the following review helpful.
Informative and helpful
By T. Mueller
I used this book as part of my master's thesis on analyzing bullying policies in schools. I based my study design around Dr. Olweus' definition of bullying since he a leading expert in the field. This book is a great read for anyone interested in learning more about bullying and what to do about it. Whether your kid is being bullied or is a bully him or herself, it's worth a read. Olweus' research has been conducted primarily in Europe, though they still remain relevant when discussing bullying in the US. It's just important to work with your kid's school to try and implement some of the techniques he suggests.

44 of 49 people found the following review helpful.
This book is the foundation of modern bullying prevention!
By A Customer
This clear, brief, and practical book is based on extensive research and outlines an intervention to prevent bullying. Dr. Olweus's work has become the standard approach to bullying prevention, reflected in such programs as the University of Colorado "Blueprints for Violence Prevention" project ... As a counselor and trainer specializing in bullying prevention, I find this book indispensable, and recommend it highly.

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Minggu, 12 September 2010

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For Introduction to Hospitality courses

 

Exploring the Hospitality Industry helps readers advance in their careers by giving them a broad foundation of hospitality industry knowledge presented in a lively, visually appealing, engaging manner. The emphasis is on the people, companies, and positions that make up the hospitality industry today, and the focus on sustainability includes case studies on practitioners and corporations that engage and involve readers as they explore the trends in this ever-growing field. The book moves beyond just restaurants and hotels to cover all facets and segments of the industry, including new growth areas such as event management, meeting planning, cruising, theme parks, and gaming entertainment.

 

Also available with MyHospitalityLab®

This title is also available with MyHospitalityLab–an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts. To help students explore the hospitality industry, MyHospitalityLab includes industry-specific simulations from Hospitality & Tourism Interactive (HTi), and real case studies written by industry leaders.

 

NOTE: You are purchasing a standalone product; MyHospitalityLab  does not come packaged with this content. If you would like to purchase both the physical text and MyHospitalityLab search for 0134123824 / 9780134123820 Exploring the Hospitality Industry Management and Plus MyHospitalityLab with Pearson eText -- Access Card Package, 3/e


That package consists of:

  • 0133762777 / 9780133762778 Exploring the Hospitality Industry, 3/e
  • 0134105362 / 9780134105369 MyHospitalityLab -- Access Card -- for Exploring the Hospitality Industry, 3/e

 MyHospitalityLab should only be purchased when required by an instructor.

  • Sales Rank: #88837 in Books
  • Published on: 2015-01-03
  • Ingredients: Example Ingredients
  • Original language: English
  • Number of items: 1
  • Dimensions: 10.70" h x .80" w x 8.40" l, .0 pounds
  • Binding: Paperback
  • 384 pages

From the Back Cover

Empower tomorrow’s hospitality leaders with a visually appealing, easy, and engaging introduction to the exciting opportunities in the many, varied segments of the industry


Exploring the Hospitality Industry helps students advance in their careers by giving them a broad foundation of hospitality industry knowledge presented in a lively, visually appealing manner using engaging features to facilitate the learning process. Less theoretical and more industry-relevant than most texts in the field, it emphasizes the people, companies, and positions that make up the hospitality industry today. Moving beyond just restaurants and hotels to cover all facets and segments of the industry, it includes new growth areas such as event management, meeting planning, cruising, theme parks, and gaming entertainment. The focus on sustainability features case studies on practitioners and corporations that engage and involve reads as they explore the trends in this ever-growing field. The new edition includes:

  • Updated trends reflecting current directions of the industry;

  • Updated facts and figures including corporate financial data, sourcing foods locally, cruise forecasts, hotel and lodging data, and more;

  • New individuals sharing their stories and career paths;

  • New corporate profiles such as MGM Resorts, Carnival Cruise Lines, and Bloomin’ Brands, Inc.;

  • Learning outcomes to help readers focus on the main points of each chapter and guide student learning of the concepts; and

  • New review questions, Internet exercises, and activities.


Personalize Learning with MyHospitalityLab®

MyHospitalityLab is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts. To help students explore the hospitality industry, MyHospitalityLab includes industry-specific simulations from Hospitality & Tourism Interactive (HTi), and real case studies written by industry leaders.


About the Author

John R. Walker, D.B.A., FMP, CHA, is a Fulbright Senior Specialist and the McKibbon Professor Emeritus of Hotel and Restaurant Management at the University of South Florida, Sarasota–Manatee. John’s years of industry experience include management training at the Savoy Hotel London, followed by stints as assistant food and beverage manager, assistant rooms division manager, catering manager, food and beverage manager, resident manager, and general manager with Grand Metropolitan Hotels, Selsdon Park Hotel, Rank Hotels, Inter-Continental Hotels, and the Coral Reef Resort, Barbados, West Indies.


He has taught at two- and four-year schools in Canada and the United(States. In addition to being a hospitality management consultant and author, he(has been published in the Cornell Hotel Restaurant Administration Quarterly, the(Hospitality Educators Journal and the New York Times. He is a 10-time recipient of the President’s Award for teaching, scholarship, and service; and he has received the Patnubay Award for exemplary professional performance through teaching and authorship of tourism and hospitality publications.


John is an editorial advisory board member for Progress in Tourism and Hospitality Research. He is a past president of the Pacific Chapter of the Council on Hotel, Restaurant, and Institutional Education (CHRIE). He is a certified hotel administrator (CHA) and a certified Foodservice Management Professional (FMP). He and his wife Josielyn T. Walker have twins, Christopher and Selina. The Walkers live in Sarasota, Florida.


Most helpful customer reviews

0 of 0 people found the following review helpful.
Thorough - sometimes redundant and irrelevant
By Tyler Lewis
Perhaps I'm being too critical given this textbook is intended to be an introduction to the hospitality industry, however I found parts of it to be common knowledge and irrelevant. There were many instances that I felt the author was redundant when discussing certain topics just to make the sections longer, however it was unnecessary - the point had been made and understood without reiterating it over and over.

Beyond this, the book does a pretty good job of explaining the ins and outs of the hospitality industry for someone who is completely unfamiliar (but let's be honest, if you're taking a class that requires this book you probably have a basic knowledge of hospitality). If you don't have any knowledge or experience in hospitality then this book is for you - if you have even the slightest experience in hospitality then you'll be bored.

0 of 0 people found the following review helpful.
Great !
By Amazon Customer
Great buy. Just as advertised. Fast shipping. Thanks!

0 of 0 people found the following review helpful.
Text book was completely highlighted and a mess. I ...
By Amazon Customer
Text book was completely highlighted and a mess. I was also not informed that the code for my hospitality lab was not included. So I have to pay an extra $100 now.

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Rabu, 08 September 2010

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  • Published on: 2007-01-02
  • Binding: Paperback

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