Selasa, 15 Juni 2010

[I160.Ebook] Ebook Great Tours!: Thematic Tours and Guide Training for Historic Sites (American Association for State and Local History), by Barbara Abramoff

Ebook Great Tours!: Thematic Tours and Guide Training for Historic Sites (American Association for State and Local History), by Barbara Abramoff

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Great Tours!: Thematic Tours and Guide Training for Historic Sites (American Association for State and Local History), by Barbara Abramoff

Creating tours that are interesting and educational for visitors (and guides!) is a challenge every historic site faces. Great Tours! helps you focus clearly on the material culture and significance of your site and then shows you how to use that focus to train and energize your guides. You will be able to move your tours to a fresh new level that is engaging and educational for visitors of all ages and abilities. Readings and workshop activities frame the process throughout and allow you to develop what is most appropriate for your site, while working to strike a realistic balance between ideals and every day reality. Great Tours! offers a unique combination of theoretical guidance and practical activities, supplemented by reproducible forms and a bibliography and index, that make it an invaluable resource for anyone involved with planning tours and training guides. Published in cooperation with the National Trust for Historic Preservation. Visit their web page.

  • Sales Rank: #442474 in Books
  • Brand: Brand: AltaMira Press
  • Published on: 2002-02-05
  • Original language: English
  • Number of items: 1
  • Dimensions: 11.18" h x .38" w x 8.27" l, .92 pounds
  • Binding: Paperback
  • 176 pages
Features
  • Used Book in Good Condition

Review
Great Tours! is a wonderful resource for sites that want to improve their interpretation and guide training. With loads of activities and practical advice, the book is designed to be adaptable for sites of varying sizes, resource levels and sophistication. Great Tours! does a good job of addressing new issues and problems facing historic sites today. . . . The book's format is easy to use and its program will help any site to strengthen and discipline its interpretation. Great Tours! provides practical help and advice for historic sites, helping them to address the increasingly important and linked questions of visitor experience, good interpretation, and changing audiences. (Jessie McCulley, Heritage Investment Program Insites)

This is a book well worth pursuing ... The kind of book for discovering its contents and placing in a convenient slot on the shelf until an idea strikes and one remembers one of its gems and reaches for it once again. (George D. Chapman, Living History Interpretations consultants ALHFAM Bulletin)

...this excellent resouce guide will help every site, no matter how large or small. (Lori Cox-Paul, John Wornall House Museum Nebraska History)

Great Tours is a practical and easy-to-use training manual for anyone developing guided tours of historic sites.... It is a methodical guide to planning, implementing and managing a guided tour program. (Kerri Button, Curator/Administrator, Canada's Aviation Hall of Fame Inform: Newsletter From Museums Of Alberta, Winter 2002)

Bad tours are easy to parody. Great tours are hard to copy. And thus the need for this book... The book is divided into three parts: developing the thematic tour, training guides to give such tours, and finally how to manage guides effectively. It is all to the good that the organization is so clearly defined, with the subdivisions given equal care, for the wealth of material would be difficult to absorb without such orderly presentation... One cannot, in all truth, single out a single section or chapter as more useful than another, but there is no doubt that in working with enthusiastic guides the training activities, formatted as worksheets, will be invaluable. Although packed tight with information, the messages are succinct. It will be an unusual reader who does not underline constantly with a pencil or else scatter 'stickies' throughout to secure the most salient places. (Jane Manaster Museline, Texas Association Of Museums)

About the Author
Barbara A. Levy first practiced her interpretation skills as a choral conductor, singer, and music teacher. Although she moved on to work in the historic site field, her experiences in music and teaching confirmed her belief that interpretation in any field required understanding and effective communication. Her professional commitment to creating great interpretive experiences at historic sites began when she was the Interpretation Planner for the Massachusetts Department of Environmental Management, Planning Division, and continued when she became Director of Education and Interpretation for the Society for the Preservation of New England Antiquities. In 1993 she founded Barbara Levy Associates, a consulting group that has helped history museums and historical organizations across the country improve their interpretation, planning, and education programs. Well known as a skilled interpretive planner, teacher, and trainer, she is also a frequently requested presenter at regional and national professional conferences. She holds a B.M.A (with distinction) from the University of Michigan, and both M.M.A and M.A degrees from Boston University. Sandy Mackenzie Lloyd first interpreted history to the public as a kindergartner when she wrote, directed, and starred in a play about Betsy Ross. A year later she began collecting antiques and she was hooked. Her combined love of history and 'things' led to a degree in American Studies from Smith College and the Winterthur Program in Early American Culture. She was the first curator of Wyck, a historic house in Philadelphia, and the curator of education at Cliveden, a property of the National Trust. She has written several Historic Structures Reports for significant buildings in Philadelphia, given tours of historic sites for over twenty years, conducted guide training, lectured, and taught the toughest historic site audience―school children. She lives in Philadelphia with her family where she works as a museum consultant to many historic sites including Pennsbury Manor, Paulsdale, Montpelier, the Woodrow Wilson House, Washington's Crossing, and... the Betsy Ross House. Susan P. Schreiber began her career teaching 7th-12th graders in rural Connecticut on the outskirts of a thread mill town―or, rather, the students taught her about their dreams and their needs for a sense of connectedness. She cut her teeth in museum education at Old Sturbridge Village in the early 1970s, then a hotbed of ideas about work, family, and community in the past and the present, and how museums could make a difference in our society. She was a Rockefeller Foundation Fellow in Museum Education at the Metropolitan Museum of Art and curriculum developer for The Role of Women in Society at the Education Development Center in Newton, MA. In 1979, she moved to Washington, D.C. to work as a program officer at the National Endowment for the Humanities, and spent four years as Assistant Director of the American Association of Museums. Beginning in 1988, she was Director of Interpretation and Education for the historic sites of the National Trust for Historic Preservation. She left the Trust in December 2000 to become Director of Interpretation and Public Programs for the Historical Society of Washington, D.C., working on the creation of the City Museum of Washington.

Most helpful customer reviews

11 of 13 people found the following review helpful.
Great Tours, and Not a Great Book!
By Branislav Rabotic
I am very disappointed with the book. Just a few ideas are given here and then repeated and repeated and repeated. The authors give very simplified and basic instructions about guide training in a way that can be useful only for schoolteachers in remote areas of Africa.

For instance, they suggest a procedure, which begins with the following operation: "Begin the session with an open discussion. Ask the class: What is material culture? If the class know what it is, ask them to name examples of material culture, both generally and at the site. If they are not familiar with the term (?!?), give a quick accurate definition: material culture is anything shaped by human hands".

An another example is the authors' suggestion to trainers about how to prepare their class on "Identifying the Site's Topics". They say: "Assemble materials. Flip chart pages developed during Activity 2.1 (tape to walls or make available for people to see). Easel, flip chart, and markers of at least four colors." For God's sake, it's about the guide training for conducting historical tours and not about kindergarten activities!

The whole text of approx. 150 pages twirls around a basic idea that 'a great tour' is based on several elements such as storylines, themes, physical evidence, biography of historic personalities and historical context. How to pull it all together is probably a scheduled purpose of the book, but I'm afraid that its authors missed their aim.

4 of 5 people found the following review helpful.
A Wonderful Training Guide
By S. Owen
This is a wonderful book when used properly. The book is to be used as a training guide for a class or workshop. The book is set up to work out specific excercises for a mock historical site. I took such a workshop through the National Trust in which this book was used. We followed along with the instructor (who used slides, charts, and yes, colored markers--see review below)working in team groups. It has been a valuable reference to refer back to. Even if you do not get to take the workshop put on by the National Trust you could adopt the book to conduct a workshop in your own organization. It empahsizes using historical materials and research available to you to create inclusive narratives based on facts and verifiable, giving authority to your exhibits, rather than leaving visitors with mistruths and misconceptions.

1 of 1 people found the following review helpful.
It was worth it.
By The Sassy Countess
This is another one that I think is very important to the field of Public History. If you have to get it for class, you'll love it. If you want it to learn, you'll love it.

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Senin, 14 Juni 2010

[R176.Ebook] Free Ebook SEVEN TIMELESS COSMIC LAWS, The rules to the Game of Life, and a guide to the Empowering path., by Steven Watash Monroe

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My intention for this book is for it to be an educational, motivational, inspirational, Spiritual and Empowering source of Life wisdom and understanding. It explains many of the "why's" of Life as well as providing a moral basis for principled behavior. It encourages all to get in touch with their Uniqueness and to apply that uniqueness for the benefit and value of our "Oneness". It explains our Unlimited Potential to be, do, and to create anything we truly desire through controlling our Focus and using the Law of Attraction, as well as through our Giving and Love based beliefs. It explains the Results or consequences of our chosen thoughts, beliefs and actions and how everything is Perfect in it's own way in providing Harmony with all of Life, and with the Infinite, or God.
Some of the topics covered are; the meaning of Life; the importance of honor, integrity and Empowering purpose; how to find Life purpose; having a Code of Honor and Vision-Mission Statement; being a "seeker" of truth; the conversion of energy to matter; experiencing Life; our worldly self and our Spiritual self; free will and freedom of choice; existing in a time-space dimension; evolution verses intelligent design; our power of Creation; win-win philosophies; prosperity, abundance, joy, happiness, stimulation and fulfillment; the Yin and Yang of Life; the positive"Light" verses the negative "dark" side; the devil and evil; change; growth; dealing with loss, separation, divorce, injury, death and tragedy; handling problems and challenges; role models; teaching, mentoring, and child raising ideas; controlling Habits; goal setting and plans of action; taking calculated risks; the power of our beliefs; controlling our feelings and emotions; dreams; balance and moderation; healing; success recipes; persistence; determination; chronological verses effective age; synergy; brainstorming; opportunities; abuse; setting boundaries; tipping for gratitude; desperateness and despair; dignity and respect; defending ourselves; pain; threshold; play; connection; and blessing.
This book explains; the rule of Life Opposites; the Familiarity rule; what a disciplinarian is; the "carrot and stick" of rewards and punishments; how our brains work; effective, empowering communication; the importance of being safe, responsible and respectful; the difference between good and bad verses empowering and disempowering; having a "Karma Bank Account"; what Destiny is; the importance of accountability, responsibility, self discipline, self control, self respect, self confidence, self esteem and self Love; the difference between reacting and responding; Cosmic Magnetism; the importance of Clarity and "I am" statements; the excitement of creative effort; being dedicated to competence; what courage is; time management and time multiplication; the different aspects of our Life physically, mentally, emotionally and Spiritually.
This book explores; our "Oneness" with all things; the power of Giving, especially as a art form; the Harvest Principle; the Golden Rule; the power of a positive attitude; faith; friendship; Love; appreciation and gratefulness; trust; honesty; fairness; loyalty; kindness; relationships; how our brains function; the process of thinking; our Life energy; the transition and transformation of death; the of meditation and prayer; a meditation technique; spending verses investing resources; rejuvenation and renewal; relaxation and sleep; sacredness; insights; patience; observation, reflection and adjustment; our Life themes; curiosity; interests, Loves and passions; wonder; following our bliss; winning; self image; having a nickname or moniker; mistakes and failure; being a philosopher; leadership; having a moral compass or rock of values; exploration and discovery; solving problems, puzzles and challenges; disease and symptoms; labeling and branding; decisions; momentum; imagination; anticipation; many insightful quotations; and much more!

  • Sales Rank: #1789653 in eBooks
  • Published on: 2013-09-04
  • Released on: 2013-09-04
  • Format: Kindle eBook

Most helpful customer reviews

0 of 0 people found the following review helpful.
Spiritually Uplifting
By Jean in Wisconsin
This is a book that I am sure to read every now and then. I am often a bit leery of this push to think only positive thoughts, but this one comes with guidance on how to get through troublesome thoughts as well. It really helped me to work through a personal problem that just wouldn't let me go.

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[N475.Ebook] Get Free Ebook Fortunes of War, by Stephen Coonts

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Fortunes of War, by Stephen Coonts

Four Japanese nationalists storm Tokyo's imperial palace and behead the emperor. Their goal: to invade Russia and conquer oil-rich Siberia in order to dominate the globe. Soon the world explodes in war, as Japan, Russia and the United States go head-to-head in a struggle that threatens total destruction. Now three men from three different nations must meet their ultimate challenge: to fight as patriots in a war driven by greed and madness--and save the planet from nothing less than a full-scale nuclear attack.

Stephen Coonts' Fortunes of War is an explosive, action-packed thriller.

  • Sales Rank: #816971 in Books
  • Brand: St. Martin's Paperbacks
  • Published on: 1999-04-15
  • Released on: 1999-04-15
  • Original language: English
  • Number of items: 1
  • Dimensions: 6.75" h x 1.13" w x 4.25" l, .49 pounds
  • Binding: Mass Market Paperback
  • 432 pages
Features
  • Great product!

From School Library Journal
YA-A modern military thriller. U.S. Colonel Cassidy and Jiro Kimura, a Japanese fighter pilot, friends since they met at the Air Force Academy, find themselves on opposing sides of a highly charged political situation. Japanese radicals have taken over their country and hope to seize Siberian oil fields to help the failing Japanese economy. Sent to help the Russians, Cassidy and his team of American pilots try to avert a nuclear holocaust. Meanwhile, a Russian submarine inflicts damage on the Japanese coast. The stealthy events leading to the beheading of the Japanese emperor in the opening chapter grab readers' attention. Intense action and the use of short sentences and fragments heighten the dramatic urgency and speed the plot along. There are numerous military details; however, it is possible to skim through them and still get to know the characters and follow the story. This fast read is a good introduction to adult military novels for teens, who will also learn something of Japanese and Russian history from the cultural details woven into the story.
Claudia Moore, W. T. Woodson High School, Fairfax, VA
Copyright 1998 Reed Business Information, Inc.

From Booklist
The latest political-military thriller by this best-selling novelist starts off with a bang, not a whimper. The emperor of Japan, who has had some uncustomarily harsh words with his prime minister over Japan's role as a world power, is now the victim of a fanatical military group; these brazen but die-hard men break into the grounds of the Imperial Palace and assassinate--behead!--His Majesty. The emperor had been loathe to learn that his country not only possesses nuclear weapons but also has plans to invade Siberia for its oil reserves. Of course, the U.S. is drawn into the situation, and the stage is set for a World War III^-type conflagration. As is his trait, Coonts thoroughly grounds this swiftly paced narrative in the social, economic, and political conditions of the modern world. Russia's growing chaos after the fall of Communism and Japan's growing need to exercise its muscle inevitably result in a clash. There is a lot of diplomatic conversation here, a lot of talk about hardware, and considerable appeal for readers interested in international thriller-type diversion. Brad Hooper

From Kirkus Reviews
The veteran flyboy tale-spinner (The Intruders, 1994, etc.) rewrites the near-future-war formulawith splendid results. With the high-tech thriller genre suffering from a shortage of drawing-board hardware and credible villains, it's wonderful to find Coonts breaking free from Clancy-esque overplotting to craft an oddly optimistic war drama that's less about the mechanics of warfare than the conflicted loyalties of the soldiers who'll fight it. The admittedly contrived scenario involves a plan by fanatical right-wing Japanese Prime Minister (and Yukio Mishima fan) Atsuko Abe to annex oil-rich portions of Siberia by using a squadron of radar-invisible Zero fighter jets and an illicit nuclear arsenal. American President David Hood, eager to meddle but not get officially involved, sends a bunch of F-22 fighters with a crew of crackerjack flyboys to ``assist'' Russian President Aleksandr Kalugin, a maniac with Stalin-esque ambitions and a few nuclear warheads left over from the bad old days. Once the fighting starts, Coonts wisely shifts his story away from the heavily caricatured government leaders to an assortment of middle- to upper-level flyboys, spies, and submarine crewmen whose patriotism and stoic devotion to duty are complicated by feelings of sympathy and camaraderie with ``the enemy.'' They are also, to a man (and woman, a tough-as-nails fighter pilot and one of Coonts's more memorable creations), horrified at the devastation they're about to unleash. Superb battle scenes, in the air or under Tokyo Harbor, lead to a climactic aerial dogfight between Jack Cassidy, an emotionally vulnerable F-22 squadron commander, and his Japanese opposite numberCaptain Jiro Kimura. Having trained together in the US, Kimura and Cassidy are close friends who can, if they choose, end the conflict before it leads to world destruction. A stirring examination of the courage, compassion, and profound nobility of military professionals under fire. Coonts's best yet. ($300,000 ad/promo; author tour) -- Copyright �1998, Kirkus Associates, LP. All rights reserved.

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15 of 16 people found the following review helpful.
Nice try, but no "Flight of the Intruder"
By paul_in_NY@mailexcite.com
My last Coonts book was Minatour which I thought was a pretty good fictional story on developing the next A6. Good character development, good technical writing about plane tactics and developments, and nice twists involving government bureaucracies and espionage.
But Fortunes of War had none of that. The characters were thin, if not transparent. The plot line was a bit hard to swallow. (A Russia so poor it didn't have even ONE ICBM left??? What's more, Japan with all its economic and technological prowess couldn't field one ICBM???)
And I never got the feeling of "being there," of sitting in a "smart skin" F-22 right alongside Cassidy and wondering about how to find, let alone shoot down a totally stealthy plane like the new Zero. (Think about it, WW-I air tactics at supersonic speeds! Wow! If ONLY Coonts had spent MORE time on that!!!)
Worst of all... the character development was SO THIN, I never empathized with ANY of them. So when it came to the big "show down" at the end, where Cassidy is faced with that "moral" and "emotional" conflict of having to shoot down his good friend Jiro, I couldn't have cared less. And that's a shame. But I suppose this is what I have to settle for until Clancy's Rainbow Six comes out in August!

6 of 6 people found the following review helpful.
"A Gripping and Action Packed Ride!"
By John J. Rust
Awesome action! Coonts proves he can write beyond Jake Grafton (no offense to the heroic admiral). With Japan on the verge of economic disaster, a cadre of right-wing militants murder the pacifist Emporer and sieze power. Then they go after the oil fields in Siberia. With the Russian military falling apart, Japanese success seems assured. Enter Colonel Bob Cassidy and a volunteer group of F-22 pilots who go over to give the Russians a hand. Coonts did a stupendous job with the action. The dogfights between the new Zeros and the F-22s ruled! But by far the best scene, action-wise, was the Russian sub's devestating raid on Tokyo Bay. Unbelievable stuff! Some of Coonts' best scenes take place on the sub. You can feel the stress and the fear of the men aboard as they undertake suicide missions against the best the Japanese Navy has to offer. Death is just one ping away for these guys. All the American pilots had very unique personalities and my one complaint is that Coonts should have featured them a little more. I also would have liked to have seen more interaction between them. But overall, can't fault this book. Definately a winner!

5 of 5 people found the following review helpful.
I Loved This Book!!
By A Customer
Fortunes of War has got to be one of the most exciting and enjoyable books I have read in many years. Although the US contingent led by Air Force Colonel Bob Cassidy plays an important part in the outcome of the war, it is the fierce determination of its to main heroes (both Russian), along with the troubled dedication of Cassidy's long time friend Jiro Kimura that really makes this book something special. The Russian characters of Yan Chernov and submarine Capitan Saratov (along with Saratov's supporting crew) are just too cool. If it wasn't for them, Russia wouldn't have had a chance.
Coonts also shows us how supreme power on the part of both the Japanese and Russian leaders, creates a mindset that causes them to forget about the people they govern and causes them to focus only on their own personal gains.
I found myself cheering when the good things happened, and feeling down when the unfortunate occurred. Coonts gives a wonderful description of all of the charac! ters and events that unfold, without boring us with extensive detailed hi-tech information.
I recommend you pick this book up, find a cozy spot to read it, and just enjoy this extremely fast paced highly entertaining novel.

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Kamis, 10 Juni 2010

[X677.Ebook] Fee Download The Sacred and Profane History of the World Connected. With the Treatise On the Creation and Fall of Man, by Samuel Shuckford

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The Sacred and Profane History of the World Connected. With the Treatise On the Creation and Fall of Man, by Samuel Shuckford

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The Sacred and Profane History of the World Connected. With the Treatise On the Creation and Fall of Man, by Samuel Shuckford

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  • Published on: 2015-10-28
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.21" h x 1.31" w x 6.14" l, 2.26 pounds
  • Binding: Hardcover
  • 610 pages

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2 of 2 people found the following review helpful.
Connected Chronology and Bible Understaning
By JMichael
Few moderns have the patience to read this book, much less write it. The author, Samuel Schuckman had such patience, and produces a volume that takes one patient bite at a time. Offhand, he connects biblical references to reasonable secular historical time-lines. In doing so, he answers searching questions about ancient pagan and modern religious beliefs. i.e., "Where did the idea of deifying Man get its credible start with brilliant ancients?" The key feature seems to be the chronological gap created by Noah's Flood, and the obviously stimulating chronology of Genesis 5, with its interlocking time-data for the first ten generations after Adam. I love it. I think a searching student of biblical records, anchored as they are by the doctrine of infallibility, drives a peg for measurable progress in historical, philosophical, spiritual, and theological knowledge. Wish we could talk about it! Have fun. I did, and I'm buying this volume pronto!

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Senin, 07 Juni 2010

[L614.Ebook] Free PDF Operating in Emerging Markets: A Guide to Management and Strategy in the New International Economy, by Luciano Ciravegna, Robert Fitzgeral

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Operating in Emerging Markets: A Guide to Management and Strategy in the New International Economy, by Luciano Ciravegna, Robert Fitzgeral

Master a complete roadmap for emerging market business success and profitability! Emerging markets are generating unprecedented opportunities, but they are far more complex and risky than they may seem. Profiting in these markets entails retooling business models, products, and strategies to exploit these differences, instead of falling victim to them. Too many American, European and Japanese companies continue to operate with a “developed world” mentality that seeks to merely adapt existing products and strategies, while underestimating the unique challenges of managing a business in radically different contexts. Operating in Emerging Markets draws from real-life examples and today’s most valuable research to offer a step-by-step blueprint for improving profitability in emerging markets. Pioneering researchers Dr. Luciano Ciravegna and Dr. Robert Fitzgerald walk you through understanding the true risks and challenges; identifying and investing the right resources; developing the right strategies, products, and processes; and learning from both the successes and failures that have come before you. An indispensable resource for all decision-makers in companies that are (or plan to) operating in emerging markets; and for all graduate business students who may do so in the future.

"Publications devoted to rapidly transforming economies are on the rise, but the contribution is often marginal. This new book,� Operating in Emerging Markets , authored by��Luciano Ciravegna, Robert Fitzgerald, and Sumit Kundu, is an exception. It provides�valuable�insights into what makes these economies grow and prosper. Most importantly, it responds to the need for practical approaches to tapping emerging markets. Thus it should assist current and future managers in navigating these high-potential but high-risk countries."�

--S. Tamer Cavusgil,�Callaway Professorial Chair and Executive Director, CIBER,�J. Mack Robinson College of Business.�Georgia State University

  • Sales Rank: #1924828 in Books
  • Brand: Ciravegna, Luciano/ Fitzgerald, Robert/ Kundu, Sumit/ Contractor, Farok J. (FRW)
  • Published on: 2013-09-08
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.55" h x .93" w x 7.37" l, 1.60 pounds
  • Binding: Hardcover
  • 352 pages
Features
  • Used Book in Good Condition

From the Back Cover

“A particularly useful, practitioner-oriented book on the potential of emerging markets.”

Alain Verbeke, McCaig Research Chair in Management at the Haskayne School of Business, University of Calgary

Emerging markets are driving the most profound economic and geopolitical changes since the industrial revolution. They are transforming the strategies of both producers and investors, turning industries upside down, and redefining the destinies of cities, regions, and nations alike. Since 2008, while the United States and Europe have struggled with debt and recession, emerging markets have delivered roughly 80% of the world’s economic growth. Leading companies that fail to serve these markets will almost certainly decline.

Operating in Emerging Markets�is today’s most detailed, realistic, and actionable guide to meeting the unique challenges these markets present. Drawing on four years of intensive research and fieldwork, the authors provide a comprehensive understanding of these markets’ dynamics; the regional and local differences amongst them; and how to develop suitable operational strategies for your own organization. Reflecting hundreds of new interviews with managers and entrepreneurs throughout Asia, Latin America, and Africa, it offers insights and practical tools for business students and managers operating or aiming to operate in emerging markets.

• Opening the black box of emerging markets

Discover common structural elements and factors that vary dramatically by country

• Operating in emerging markets

Pursue opportunities and manage risk using our strategy tools

• Targeting emerging market clients

Develop strategies for the rich, new middle classes and the base of the pyramid

• Emerging market multinationals

Learn how companies based in emerging markets are transforming the discipline of management and the international economy

A Guide to Management and Strategy in the New International Economy

• Identify real opportunities and plan strategies that will work

• Understand how emerging markets will transform your company

• For all decision-makers who intend to operate in emerging markets

• Reflects new “on-the-ground” interviews with hundreds of managers and entrepreneurs

Emerging markets are generating unprecedented opportunities, but they are complex and risky. Profiting entails retooling business models, products, and strategies to exploit these differences, instead of falling victim to them. Now, drawing from four years of intensive new research with hundreds of managers and entrepreneurs throughout Asia, Latin America, and Africa, three pioneering researchers offer a complete blueprint for planning emerging market strategy that will work.

The authors guide you through evaluating nations and markets, recognizing commonalities and crucial differences amongst markets, identifying superior opportunities, and identifying resources for addressing them. You’ll learn how to develop the right strategies, products, and processes for newly wealthy customers, the growing emerging market middle class, and the “base of the pyramid.”

Going far beyond previous work, this book shows what’s really working, and what isn’t–so you can capture your best new opportunities.

About the Author

Dr. Luciano Ciravegna is an Associate Professor in International Business at Royal Holloway, University of London and INCAE. His background includes a PhD at the London School of Economics and an MPhil at the University of Oxford, St Antony’s College.
His research on emerging markets has been published in several academic journals including the Journal of International Business Studies, Journal of Development Studies and Journal of Business Research. More information on his work is available at�www.lucianociravegna.com

Dr. Robert Fitzgerald is a Reader in Business History and International Management at Royal Holloway. He has published widely�on global and comparative business and on business history, and has conducted extensive research throughout the UK, United States, Canada, Australia, South Africa, Ireland, Japan, and South Korea.

Dr. Sumit K. Kundu is the James K. Batten Eminent Scholar Chair in International Business and Professor, Department of anagement & International Business, Florida International University. Currently Academic Director of the Masters of International Business program, he has served as Faculty Director of FIU’s Executive MBA program and as Ph.D. Coordinator there. A member of the editorial board at several premier journals, he has published his research in highly� ranked journals, such as the Journal of International Business Studies, Journal of Management Studies, Management International Review, Journal of World Business, Journal of International Management, Journal of International Marketing, Journal of Business Research, Journal of Business Ethics, Journal of World Business, Journal of International Management, International Business Review, Leadership Quarterly, and Journal of Small Business Economics. He has consulted with major multinational corporations including Novartis, MasterCard International, Ingersoll Rand-Hussmann International, and Boeing.

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